1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
It has half the national market, with dozens of stations reaching more than 34 million people a week.
2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.
3) What is BBC Sounds?
It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.
4) How do audiences listen to radio content in the digital age?
Netflix upended TV viewing habits, the growth of podcasts and Spotify means listeners increasingly expect their audio content to be personalised to them. Put simply, they no longer need to listen to a playlist or a schedule that does not perfectly suit their needs.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
“It has to be a warmer, more story-led journey. You need to report the very personal experience of it.BBC Sounds listeners will get personalised recommendations. Photograph: BBC The very best stories are fundamentally anchored around the personal experience. You’re trying to find the human in the machine. Journalists have a process but younger audiences can find that very cold and want to access the actual response of human beings. They really want to understand the heart of the story.”
6) Why does the BBC need to stay relevant?
Until recently the BBC was banned from creating online-only podcasts for competition reasons, meaning it is now making up for lost time, Shennan says. To this end a “few million pounds” a year will be given to commission podcasts purely for an online audience.
The big idea is that you download the app and then go to BBC Sounds for anything audio (apart from long-form audio books). Music, news, drama, documentaries, true crime, comedy.
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists.
9) What are the criticisms of the BBC Sounds app?
Some information was hard to access
Search is not sensitive enough
Not enough content
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
End of Days is a gripping tale. I hadn’t realised that many of the Waco cult victims were from the UK, mostly recruited from the Seventh-Day Adventist church. End of Days talks to their families and friends. There are moments when you want more specifics (the first episode is vague as to what David Koresh actually talked about), but it’s a very interesting show.
Beyond Today is an attempt to mimic the New York Times’s successful TheDaily programme, and the two shows I’ve heard aren’t bad.
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