Film industry assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is a very useful lesson in the exam knowledge we will need to go alongside your excellent production work. Q3 shows clear potential so I have every confidence you can do it.

EBI: Q1+2 are a good example of the low-mark questions that are found in paper 1, Section B. You need the knowledge of terminology, industry and CSPs to answer these so revision is essential.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q1 - Regulated by the BBFC

Q2 - Traditional marketing: film poster, trailer, review quotes etc.

Q3 - New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However,

it remains the perfect example of why the cultural industries are a “risky business” as

Hesmondhalgh says.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

Social media: Facebook, Twitter, YouTube etc. Social media promotion is inexpensive or free; creates word-of-mouth marketing; effective in reaching educated, digitally-literate younger audience.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office. This shows that while there was good reviews and positive word-of-mouth from the audience, producing media products is still "risky business."